Brigham Young University's Varsity Theater is getting a mildly favorable response to a new policy of showing classic films instead of new releases. Patrons of the campus movie house have been fickle in the first month of a trial run featuring classics from the golden age of the silver screen. Suspense flick “Wait Until Dark” packed the 400-seat theater during a three-day run, but the World War II movie “Guns of Navarone” was largely shunned. Attendance figures are being watched by officials. Admission prices have been decreased to attract crowds. The theater needs to at least break even financially to continue operations.
“It very much depends on the movie,” said Carri P. Jenkins, university spokeswoman. “Some have filled the theater every day. Others have not had that kind of draw.”
Available seats were rare last year, prompting students to crowd around the ticket booth when it opened at noon to nab up to six tickets of that night's showing of a recently released movie.
| Theater | City |
|---|---|
| Varsity Theatre | Provo |